The Future of Brand Management Careers in the USA

In order to overcome the issue of content marketing overwhelm, marketers may try to use a diversified regimen (Harad, 2013). It can be tiring for content marketers to continuously come up with creative ideas and inspiring phrases to catch consumers’ attention. Sometimes marketers might be running out of ideas or customers are bored of the same voice. If the same marketer constantly posts up similar style of information format, customers may get 

uninterested and eventually disengage themselves from the brand. There are a lot of substitutes in the market, in addition customers like attractive brands and fresh contents. Firms are recommended to mix up their routine with the following tactics. Hiring a journalist with great talent helps marketing department to create effective content and offer new ideas from another perspective (Scott, 2007). Content marketers can provide the main topic ideas 

and allow the journalist to write publicity material freely. A good journalist can create interesting stories about the firm and deliver those contents in a refreshing way to customers. Another alternative is to hire an editor. Marketers will provide their writing and let the editor extracting content from facts. A video editor can help to spice up the content by turning a 

Power Point presentation into a compelling 

video clip.ext, partner up is also a good method to make contents more entertaining. For example, interview people of interest to company’s target audience in video. Creating visuals to support contents improves conversion rates and increase the effectiveness of content (Handley, 2014). Besides that, inviting guests to provide content for newsletter, webinars, or blog can increase consumers’ anticipation. Also, marketers should identify a strategic partner 

with whom they can team up for educational seminars and other training opportunities. Lastly, voice is a fun element which can be included during delivering message to audience. Some marketers perform better when they are explaining concepts or sharing opinions in conversation. There are three ways to do so. First, marketers record and transcribe the file. 

Second, podcast is a good way for marketers to share great content and thoughts (Marzec,  to audience. Marketers need to take note of an important point which is distributing the links to the right audience because wrong target audience might view it as irrelevant content and get irritated (Morgen, 2015) Co-creation and Trust Co-creation emerges when online users seek for opportunity to participate in generating information towards organizations for 

Consumer insights  modern idea

of co-creation derives from three areas (Ind, Iglesias & Schultz, 2013). First and foremost, since 1990s, people are able to connect to others all around the world with technological advancement and emergence of digital communication. Digital technology enables online users with similar interest to build their own communities globally and exchange ideas on goods and services. Second area is that firms encourage customers to participate in 

operation because they want to have better understandings towards customers and create a sense of belongingness in them. Some companies have taken this opportunity to get customers participate and turn them into partners and co-developers. A research suggests that having customers to contribute information to organizations facilitates content 

exploration (Goldenberg, Oestreicher-Singer & Reichman, 2012). Co-creation brings several benefits to organizations that apply this idea to their business. Apart from adding values to new products, it enhances the capacity for consumer insights, develops good relationships with consumers and minimizes risk. Third, the increasing emphasis within marketing thinking on the exchange of intangibles has changed the focus from the act of purchase to usage (Ind, Iglesias & Schultz, 2013). This concept unites marketers and consumers, meaning that 

Organizations can reach out to consumers

and consumers can take part in the brand operations. Firms cannot survive with traditional way of selling and marketing their products these days. Collaboration and co-creation is the new logic of brand and branding because it builds trust in consumers and retain customers (Merz, He and Vargo, 2009). Customers tend to have more trust in companies that listen to their needs and ideas. The general idea of cocreation is to help organizations to create 

customer experience and improve connection with stakeholders. Besides that, social media and brand communities act as a platform for organizations to view customer conversations and analyze them. This process where consumers voice out their opinions and firms interpret their views demonstrates thecooperation between marketers and consumers in developing 

ideas and innovations. Companies implement this strategy to involve outsiders to contribute their skills in ideas developing. Co-creation causes business operation to be more exciting because customers get to make partial decision. Furthermore, user-generated content has a positive impact on brand equity (Christodoulides, Jevons & Bonhomme, 2012). Fuller 

Conclusion

suggests that consumers’ personality can affect their motivation in taking part in information sharing and this may cause different expectations towards co-creation (2011). Motivation can be categorized into two types which are intrinsic and extrinsic. According to Cherry, some people seem to be more attracted to external rewards such as money, fame and praises whereas some engage in behaviors arises from within their inner self that is driven by internal 

rewards. Based on Fuller’s research, customers who are intrinsically interested usually possess highest level of motivation. Moreover, these consumers are relatively more creative and knowledgeable and enjoy the satisfaction brought by co-creation compared to other personality types. They are the ones who would actively take part in co-creation because they want others to recognize their expertise. Ethical and honesty Sometimes the paid and owned 

media are not enough to attract customers, and audiences may be unresponsive to a hard sell (Syzdek, 2014). Push marketing irritates customers because it forces them to receive information. On the other hand, they favor pull marketing for instance content marketing. Marketers create attractive and creative contents and publish them on various platforms 

customers have the freedom to choose to search and read. McCambley says brand sponsors must provide full disclosure even though he believes that good native advertising is indistinguishable from editorial. “If your content is good, own it,” he quotes. He also mentions that labeling only comes into question when the content isn’t good. Content marketer should

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